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26 May 2013 @ 02:26 pm
you guys keep making me have to break out this tag  
Out of curiosity, I betook myself to Google to see if there were any hints of information about when PBS might *finally* get around to airing The Hollow Crown. So imagine my surprise when I discovered that a starting air date of September 20 had actually been set:

http://www.pbs.org/wnet/gperf/about-the-series/2012-2013-40th-anniversary-season/1477/

And of course I've already seen commercials for Great Performances stuff airing *after* that date, like Company and Oklahoma!, because for some unknown reason PBS just doesn't bother advertising for Shakespeare stuff. (I used to think maybe they were just inept at advertising, but then I saw what they were able to do with Downton Abbey, so now I know they have no excuse.) And sure, I get that Stephen Colbert and Hugh Jackman are big draws...but Ben Whishaw and Rory Kinnear were in Skyfall, and Tom Hiddleston was in this little movie called The Avengers? And Ben Whishaw just won a BAFTA, which is probably not of much interest to many American viewers, but is probably of great interest to the sorts of people who watch Downton! (Plus, just generally, Masterpiece is a reasonably big draw for PBS, and Kinnear and Hiddleston have both been in recent Masterpiece adaptations.)

I just don't understand you, PBS. I really don't. I'm not suggesting you throw Downton-levels of advertising at Shakespeare, but you could at least advertise for the Shakespeare stuff *as much* as you advertise for the other Great Performances offerings. I mean, how many commercials did I see for Anna Bolena? How many times did you rebroadcast that? Why is it that there's never the slightest hint that anything Shakespearean is going to be on the air until maybe a week beforehand, if that, when you start advertising for other shows weeks or months ahead of time, to build up interest and remind people that shows are airing? It's just *weird*, PBS. It makes no sense.
 
 
 
litlover12: BAlitlover12 on May 26th, 2013 07:35 pm (UTC)
How very strange. Shakespearean productions seem tailor-made for the PBS audience.
tempestsarekind: the man himselftempestsarekind on May 27th, 2013 12:51 am (UTC)
I know, right? And yet I always have to search out or stumble across the air dates for these things, which isn't the case for other programs. Peculiar.